— BI Tech (@SAI) September 18, 2016
The benefit of live streaming for celebrities and social media influencers is clear, but how does this platform assist journalists?
Trendkite (2016) explains that the immediacy is one of the big factors. Journalists are able to pick up the camera and begin filming through their app of choice, almost as soon as they get wind of a story. They can forget about lugging around expensive filming equipment and time consuming post production editing- live streaming is not so much about the look of the piece- but the content itself. Rod Atkins from the BBC explains that more often than not, content is lead by comments and questions from the audience.
I go in with a single big idea I’m interested in hearing the audience’s views on. That way, the content is 100 percent led by the issues they raise. (Atkins, 2016)
Trendkite also explains that the technology itself provides helpful insights such as followers and views to determine the success of engagement.
So how could it go wrong?
As mentioned in one of my previous blog posts from my Social Media unit, the issue is that anyone with a smart phone and an internet connection can now attempt to take on the role of trained journalists. Trendkite explains that it’s just about working harder than the citizens to ensure that they are adding value and credibility. The downside to the immediacy of live-streaming means that journalists don’t necessarily have the time to fact check everything before they go to air.
As events and stories unfold instantly without giving sufficient time to synthesize information and compose quality work, journalists will have to adapt and learn what is essentially a new skill. Reporters have always had to balance the need to get information out quickly with the need to get it right, but with live streaming they’ll be doing it in real-time and without a net. (Trendkite, 2016)
Once again journalists must be willing to change with the times- adopting the use of various tech tools as they are released to avoid getting left behind and conquered by the new wave of “try-hard journo’s” with an iPhone.
Davies, J 2016, ‘Six months in: What the BBC has learned using Facebook Live’, Digiday UK, weblog post, 9 June, 19 September 2016, < http://digiday.com/publishers/six-months-bbc-learned-using-facebook-live/ >